At the end of the 20th century, with rapid changing in demography like increasing in the population aging and the prolonged life expectancy by the help of medical technology in the world, pension reforms have been one of the most contradictive issues in the field of social policy. The basic indicators of pension systems such as retirement age and the period of entitlement to pension have been changed in many countries; the main reason for these changing policies has been expounded as a result of financial management crisis of the existing pension policies. In this regard, from 2001 to onwards, the structure of the individual pension policy in Turkey has changed from voluntary participation towards compulsory participation. At the same time, the importance of the Individual Pension System (BES) as a very important mechanism in the national economy is emphasized frequently by the Turkish government. In this point, the main purpose of this article is about the interactive relationship between the Individual Pension System (BES) Turkey and its advertisements.